- Dell mocked at its own press launch for copying Apple’s naming convention 9to5Mac
- Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again Bloomberg
- Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops CNET
- Dude, you got a Dell, period! RIP XPS, Inspiron, Latitude, Precision The Register
- Dell kills the XPS brand The Verge
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